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Anything-but-Basic Basics

The Basics of Maternity, Newborn, & Family Photography

Earlier this year I launched Sandra Coan Certification, and I’d like to tell you a little bit about it! First of all, Sandra Coan Certification is NOT just another online class. It is a professional accreditation program. And the only one currently on the market that is designed specifically for maternity, newborn and family photographers. […]

I started my photography business in 1999, sort of by accident. Photography had always been something I loved, but I never thought it could be a job, let alone a career.  It was just something I played around with on the weekend.  But in 1999 I was teaching kindergarten and struggling to get by on […]

This is the time of year that photographers love to get on social media and complain about how busy they are.   I’ll admit it: I’ve done it too. And while it can be hard to keep up with the fall and holiday rush, it’s even harder to hear about others who are exhausted from all the […]

POSING

Working as an educator in the photography industry, I get the opportunity to speak with photographers from all over the world on a regular basis. And the question I get the most? “How do I book more photography clients??” I get it. After riding a wave of post-pandemic client spending, some photographers are seeing a […]

I entered the photography world the way a lot of women do: by accident. I was a kindergarten teacher, with twin boys at home. I was desperate for a way to supplement my income, and maybe (just maybe!) get the chance to be a full time stay-at-home mom while doing so. The problem? I didn’t […]

I started my photography business 25 years ago, with borrowed gear. Did I know how to take a pretty photo? Mostly, but I wasn’t sure I could do so consistently, which led to a lot of anxiety. Did I know how to market my business? Sort of, but I was also learning on the fly, […]