applications close jan 31st!

Run a sustainable business with fewer mistakes, master your artistry with  confidence, and book more clients who can’t wait to work with you.

The only certification for maternity, newborn, & family photographers.

apply now

Has your imposter syndrome been working overtime lately? Has your title of “self-taught photographer” felt more like “self-proclaimed fake”? Have you been doom scrolling on Instagram, envying other photographers who have a roster full of clients, yet tons of free time with their family? Does your dream of being a profitable full-time photographer seem far off?

It’s time to stop the comparison and say buh-bye to self-doubt. When you become a Sandra Coan–Certified Photographer, you’ll gain the confidence to charge what you’re worth, stop the comparison game, and step into your artistry.

Become a Sandra Coan–Certified Photographer & increase your confidence.

Kick insecurity to the curb.

Backed by top industry brands

Sandra will teach you to defy these odds — because she did it herself.

years is the average length of time a photographer stays at their job, including working for themselves.

of all newborn photographers are women, but they earned less than their male counterparts.

is the average salary of a newborn photographer, which is below the poverty line for a family of 4.

So yeah, there's room for you.

The photography industry is worth $44 billion

At the end, you’ll be a Sandra Coan–Certified photographer, and will be featured on our official list of certified photographers.

CERTIFICATION

Gain the opportunity to attend exclusive in-person workshops and a members-only retreat to build industry connections and develop professionally.

HANDS-ON LEARNING

Get 1:1 feedback from Sandra on your work in addition to group coaching and portfolio critiques, so you can improve your art and shoot more consistent results.

FEEDBACK

Sandra will give guided lessons on specific topics for success as a professional photographer: lighting, posing, processing, branding, and marketing.

EDUCATION

We take a multi-faceted approach to this certification, so you’re fully equipped to take your business to the next level after completion.

How the certification works

Confidence knowing you earned the certification!

Actionable critiques and feedback

Mentoring and group coaching

Detailed lessons of technical skills

Build a successful photography business your way.

Embrace your art & optimize your systems.

Have clients knocking down the door to work with you (yes, YOU!)

Learn the technical skills you need to enact your artistic vision.

Build a business around your life—not the other way around.

Set yourself apart from your competitors by finding your artistic edge.

Have you ever looked at other photographers
& wished you could be like them? 

Confident, talented, & charging more per session?

Surprise:
nothing is standing in your way except you.

You can…

Cement yourself as a creative artist.

25+ year industry veteran Sandra Coan will teach you everything you need to know to run a successful photography business — from technical skills like lighting and posing to Instagram strategies to grow your business.

We’ll help you get there.

You get to define what your business looks like

Up Your Rates, NOT YOUR STRESS.

Learn the technical skills you need to hone your craft, bring your artistic vision to life, and raise your prices.

— Mandie S.

“I am so much more confident going into sessions, and my business is growing because I am finally creating images with intention and not accident.”

Smart. Effective. Beautiful- just like your art.

I teach like a girl.

Completing the certification means you possess the skills, vision, and knowledge to be a successful photographer — guaranteed.

Increased Confidence

Establish yourself in the industry as a top family photographer, and book more clients who want to work with you!

Industry Recognition

Establish yourself in the industry as a top family photographer, and book more clients who want to work with you!

Inclusion in Our Photographer Directory

Join our network of Sandra Coan–Certified Photographers

Unpopular Opinions with Sandra

Free educational resources for maternity, newborn, & family photographers.

DO YOU NEED CERTIFICATION TO BE A PROFESSIONAL PHOTOGRAPHER?

THE SECRET TO STANDING OUT IN THE SATURATED MARKET

take the quiz

HARNESS YOUR INNATE ABILITIES TO CRAFT YOUR UNIQUE STYLE, SET YOURSELF APART FROM OTHER PHOTOGRAPHERS, & HAVE THE COURAGE TO CHARGE WHAT YOU’RE WORTH.

DISCOVER YOUR PHOTOGRAPHER SUPERPOWER.