apply to get sandra coan certified

applications open on May 16th!

Your questions, answered.

Who is this program designed for?

This program was created specifically for maternity, newborn, family, and portrait photographers.

Why just maternity, newborn and family photographers?

Because a big part of this program is to grow a referral network. You see, every year I’m asked for recommendations from people around the world who are looking for a photographer with a similar approach to mine. But before I can refer another photographer, I need to have confidence in them and their work.

Earning certification lets me know that you are trained and have gained mastery, your work is of quality and you are someone I can trust.

Once certified you will be listed in the international directory on both my photography and educational websites.

What are the perks of being in the directory?

There are many! Trust. Prestige. But also SEO!

Once you’ve earned your certification, your business will be added to my referral directory, listed on both of my websites. In this way, your business is linked to mine. So when my name is searched, yours will pop up.

I’m a proven and trusted voice in our industry. And earning my seal of approval means that I trust you! That's a big deal.

You will also become part of an international network of maternity, newborn and family photographers! So you will have a trusted group of colleagues to refer and lean on. And vice-a-versa.

Does my work have to look like Sandra’s to be certified?

Not at all! I invite all styles! But your work does need to pass the standards as outlined above.

Do I need to be a studio photographer to qualify?

No you don’t! But you do need to have a solid understanding of light, posing, composition, and processing. And your work needs to be consistent. You will learn all of those things inside the certification program!

How long is the certification program?

Once accepted, you have lifetime access to the materials and the course community. It takes most photographers 6 to 12 months to work through the trainings and pass the assessments. Once the course curriculum has been completed and you feel ready, you will be required to submit a portfolio for review. Your portfolio will be scored in the areas of light, exposure, naturally inspired posing, composition, processing, and consistency. Each category is given 5 points.

Does enrolling in the program guarantee certification?

No it does not! Participants must complete the course work and earn a minimum of 18 points on their portfolio review to earn certification.

That said, I WANT you to earn certification and I will be there to help you each step of the way!

I have created built in assessments throughout the program so that you get real time feedback as you are working through the materials. AND, members are given FREE enrollment to my in-person trainings and portfolio building clinics (see the list here).

This program is not for everyone.

It’s rigorous. And it’s a commitment. But for those who are ready, it’s a very exciting opportunity!


Invest in your business and yourself.

Learn the technical skills you need to hone your craft, bring your artistic vision to life, and raise your prices.