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Anything-but-Basic Basics

The Basics of Maternity, Newborn, & Family Photography

Earlier this year I launched Sandra Coan Certification, and I’d like to tell you a little bit about it! First of all, Sandra Coan Certification is NOT just another online class. It is a professional accreditation program. And the only one currently on the market that is designed specifically for maternity, newborn and family photographers. […]

I started my photography business in 1999, sort of by accident. Photography had always been something I loved, but I never thought it could be a job, let alone a career.  It was just something I played around with on the weekend.  But in 1999 I was teaching kindergarten and struggling to get by on […]

This is the time of year that photographers love to get on social media and complain about how busy they are.   I’ll admit it: I’ve done it too. And while it can be hard to keep up with the fall and holiday rush, it’s even harder to hear about others who are exhausted from all the […]


Happy New Year! This is the time of year many people sit down and draft their goals for the year.  I do that too!   But before I do, I spend some time reflecting on my wins from the previous year by creating a “Wins Wall” for myself and my photography business.  I recently led my […]

Over the past month I’ve had several people ask if I’d be willing to travel for a newborn and/or family session. This is not new. Each year I get inquiries from all around the world! And while I LOVE to travel, it’s not always feasible for me to do so. I hate having to say […]

Do you need a certification to be a professional photographer? No! You don’t need certification In fact, there is very little required to become a photographer. Most people start with just a camera. That’s it. When I started, I didn’t even have that! I launched my career with borrowed gear! So no, you do not […]