Hi friends, welcome back to the podcast! Today we are talking mini sessions. Mini sessions are a hot topic – people either love them or hate them! Personally, I think mini sessions are great and I want to teach you how to run profitable mini sessions year after year.
I’ve been running mini sessions for years and the I’ll be honest, the first year I really struggled. After that experience, I studied my mini session clients and I came up with a system that sells out my minis and makes them super profitable. This year I sent an email to my list and they sold out in hours! The bottom line is, I am making 10K a day with mini sessions and you can too!
Mini sessions are NOT going to hurt your regular business.
Your mini session clients are NOT the same as your full session clients. Your full session clients are the planners. They want to create special memories and they are very intentional with booking an hour long photography session. Your mini session clients want something quick and easy! They worry their kids can’t sit for that long. It’s November and they’ve realized they need a couple photos for the holiday cards. They are busy! Mini session clients are a different version of your ideal clients so are only going to grow your business.
The secret to selling out your mini sessions is to make them special.
Make it an event! My mini session are 15 minutes and they only happen once a year. You want to create buzz and a sense of urgency for your clients.
One of the biggest mistakes I see photographers make when they are marketing their mini sessions is offering them all year long. A mini session should not just be your lowest priced package. My clients start emailing me in July asking when I am going to open my books for minis because they know they are going to sell out! That sense of urgency is so important to making your minis worthwhile.
Now is the time!
November and December are the perfect months to offer mini sessions! If you are looking to learn more, check out my full course, The Mini Method. I’ll walk you through exactly how to plan your minis successfully, price for profit, manage work flow, how to turn your minis into a list building event.
Want to hear the whole conversation? Listen to the podcast on Spotify or wherever you get your podcasts!
